I always saw Twitter being a prime candidate for a buyout from one of the big four media mountains, but it looks like Twitter are seriously thinking about revenue generation in the form of advertising. To be honest I am not sure if this is a good or a bad thing.
They are just approaching their critical mass stage where everyone seems to be talking about them, and I always judge how widespread a service is, when my circle of close ‘non-marketing’ friends start talking about it and only in last couple of weeks has this happened, so bringing advertising into the mix at this stage is kind of a risky move.
On one hand, you don’t want to kill growth… but on the other, why not, new users will just accept it as part of the standard service. Will be interesting to see how this pans out.
April 15th, 2008 at 9:29 pm
If the advertising was using your tweet like adwords and giving something related to what you are doing, then I can see it being vaguely useful (especially to online marketers). If it is just indiscriminate dating/gambling service type ads then they will be shooting themselves in the foot.