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<channel>
	<title>Dan Raine</title>
	
	<link>http://www.danraine.com</link>
	<description />
	<pubDate>Tue, 08 Jul 2008 23:30:26 +0000</pubDate>
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	<language>en</language>
			<media:copyright>(c) Copyright 2007 Wuranga Ltd. All Rights Reserved</media:copyright><media:category scheme="http://www.itunes.com/dtds/podcast-1.0.dtd">Business/Management &amp; Marketing</media:category><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" href="http://feeds.feedburner.com/danraine/KPtR" type="application/rss+xml" /><item>
		<title>Xerox Marketing</title>
		<link>http://feeds.feedburner.com/~r/danraine/KPtR/~3/330256699/</link>
		<comments>http://www.danraine.com/30/no-creative-talent/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 23:29:02 +0000</pubDate>
		<dc:creator>Dan Raine</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.danraine.com/?p=30</guid>
		<description><![CDATA[Well I didn&#8217;t think it would take long. At our Beechworth conference a few months back I talked about Google Subscribed Links, and recently on The Edge and The Thirty Day Challenge we have been introducing this&#8230; and you have to remember&#8230; this is a technology that has been around for over a year now&#8230; [...]]]></description>
			<content:encoded><![CDATA[<p>Well I didn&#8217;t think it would take long. At our Beechworth conference a few months back I talked about Google Subscribed Links, and recently on The Edge and The Thirty Day Challenge we have been introducing this&#8230; and you have to remember&#8230; <em><strong>this is a technology that has been around for over a year now</strong></em>&#8230; but&#8230;</p>
<p>&#8230; and no surprise here&#8230; other marketers are now selling info-products on it&#8230; shame on you guys for having as much creativity as a Xerox Machine &#8230; I can&#8217;t wait for the first $7 warrior report &#8230;</p>
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		<item>
		<title>Thank You StumbleUpon</title>
		<link>http://feeds.feedburner.com/~r/danraine/KPtR/~3/330250829/</link>
		<comments>http://www.danraine.com/29/thank-you-stumbleupon/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 23:18:01 +0000</pubDate>
		<dc:creator>Dan Raine</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[stumbleupon]]></category>

		<guid isPermaLink="false">http://www.danraine.com/?p=29</guid>
		<description><![CDATA[Thank you Stumble Upon for reviewing the Thiry Day Challenge site again and accepting the advertising for it. Didn&#8217;t mean to grief you&#8230; we really do love you dearly.
]]></description>
			<content:encoded><![CDATA[<p>Thank you Stumble Upon for reviewing the Thiry Day Challenge site again and accepting the advertising for it. Didn&#8217;t mean to grief you&#8230; we really do love you dearly.</p>
<img src="http://feeds.feedburner.com/~r/danraine/KPtR/~4/330250829" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.danraine.com/29/thank-you-stumbleupon/</feedburner:origLink></item>
		<item>
		<title>StumbleUpon Don’t Know Their Ass From Their Elbow</title>
		<link>http://feeds.feedburner.com/~r/danraine/KPtR/~3/320122890/</link>
		<comments>http://www.danraine.com/28/stumbleupon-dont-know-their-ass-from-their-elbow/#comments</comments>
		<pubDate>Thu, 26 Jun 2008 00:55:47 +0000</pubDate>
		<dc:creator>Dan Raine</dc:creator>
		
		<category><![CDATA[eejits]]></category>

		<category><![CDATA[rant]]></category>

		<category><![CDATA[stumbleupon]]></category>

		<guid isPermaLink="false">http://www.danraine.com/?p=28</guid>
		<description><![CDATA[Seriously I object, It is a blog, not a landing page... Honestly, we have tens of thousands of visitors a day, over fifty thousand subscribed, registered, and active users, thousands of backlinks, a forum with 37,112 posts... honestly that is a frigging monster of a sodding landing page by any stretch of the imagination... Even a blind guy crossing a road with his dog barking 'Landing Page' would have serious objections to the fact...]]></description>
			<content:encoded><![CDATA[<div style="float:left; margin-right: 20px;"><script type="text/javascript"><!--
digg_url = 'http://digg.com/tech_news/StumbleUpon_Don_t_Know_Their_Ass_From_Their_Elbow';
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<p>First of all I have to say I love StumbleUpon. The service they provide is unique, and ultimately valuable, but seriously their ad review team don&#8217;t know their ass from their elbow&#8230;</p>
<p>I put up an ad today for The <a title="Thirty Day Challenge" href="http://www.thirtydaychallenge.com/thechallenge/46"><strong>Thirty Day Challenge</strong></a>&#8230; and might I add, this ad was not going to the <strong>&#8216;<a title="Thirty Day Challenge" href="http://www.thirtydaychallenge.com/challenge/46">landing page</a></strong>&#8216; but to the actual <a href="http://www.thirtydaychallenge.com/thechallenge/46"><strong>Thirty Day Challenge blog</strong></a>&#8230;</p>
<p>Anyway, they decided that&#8230;and I quote directly&#8230;</p>
<p><em><strong>&#8220;Additional notes from our team: Landing pages that offer registration, referral, or sign-up as the primary action are historically poorly received in the StumbleUpon community. You might consider re-submitting a landing page that offers information rich, exploratory content, with the option to navigate over to user-registration pages.&#8221;</strong></em></p>
<p>Seriously <strong>I object</strong>, It is a blog, <strong>not</strong> a landing page&#8230; Honestly, we have tens of thousands of visitors a day, over fifty thousand subscribed, registered, and active users, thousands of backlinks, a forum with 37,112 posts&#8230; honestly that is a frigging monster of a sodding landing page by any stretch of the imagination&#8230;</p>
<p>Seriously dudes, if you consider this a landing page <span style="text-decoration: underline;"><strong>then perhaps you should team up with Google and work on the whole quality score algorithm together</strong></span>&#8230;</p>
<p>Dan</p>
<img src="http://feeds.feedburner.com/~r/danraine/KPtR/~4/320122890" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>The One Hour Link</title>
		<link>http://feeds.feedburner.com/~r/danraine/KPtR/~3/274300453/</link>
		<comments>http://www.danraine.com/25/the-one-hour-link/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 22:30:09 +0000</pubDate>
		<dc:creator>Dan Raine</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[competition]]></category>

		<category><![CDATA[dan raine]]></category>

		<category><![CDATA[ed dale]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.danraine.com/?p=25</guid>
		<description><![CDATA[First of all appologies.. You are too late. As you know I love doing testing, and this was a test of Twitter responsiveness&#8230; and yes, before you ask, this window of time was picked for a reason. Unfortunately, you didn&#8217;t get my Twitter message in time&#8230; This is not a bad thing&#8230; It probably means [...]]]></description>
			<content:encoded><![CDATA[<p><strong>First of all appologies.. You are too late</strong>. As you know I love doing testing, and this was a test of Twitter responsiveness&#8230; and yes, before you ask, this window of time was picked for a reason. Unfortunately, you didn&#8217;t get my Twitter message in time&#8230; <span style="text-decoration: underline;">This is not a bad thing</span>&#8230; <strong>It probably means you have better things to do than spend every waking moment on a computer&#8230; </strong>Which is cool&#8230;</p>
<p>But credit where credit is due, those of you who did follow the instructions will be getting a very special prize which I will reveal in the next Thirty Day Challenge TV show when I get to Australia.</p>
<img src="http://feeds.feedburner.com/~r/danraine/KPtR/~4/274300453" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.danraine.com/25/the-one-hour-link/</feedburner:origLink></item>
		<item>
		<title>200lb NoFollow Backlinks</title>
		<link>http://feeds.feedburner.com/~r/danraine/KPtR/~3/274278357/</link>
		<comments>http://www.danraine.com/24/200lb-nofollow-backlinks/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 21:30:18 +0000</pubDate>
		<dc:creator>Dan Raine</dc:creator>
		
		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[backlinks]]></category>

		<category><![CDATA[google]]></category>

		<category><![CDATA[nofollow]]></category>

		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://www.danraine.com/?p=24</guid>
		<description><![CDATA[As part of a project I am involved in at the moment I had the pleasure of spending a few of hours on a video chat yesterday (good old iChat) with some engineers from a couple of the large and well know search engines.
In relation to this project we were discussing indexing sites, and how [...]]]></description>
			<content:encoded><![CDATA[<p>As part of a project I am involved in at the moment I had the pleasure of spending a few of hours on a video chat yesterday (good old iChat) with some engineers from a couple of the large and well know search engines.</p>
<p>In relation to this project we were discussing indexing sites, and how the infamous NoFollow tag breaks the &#8216;<em>organize the world&#8217;s information and make it universally accessible and useful</em>.&#8217; mandate. But this may not necessarily be true. Does the NoFollow tag really break this?</p>
<p>When does the importance of links from an authority site break through the NoFollow barrier? If you are using NoFollow to stop comment spam then that is understandable, but should all outbound links be treated equal?</p>
<p><strong>Is NoFollow <span style="text-decoration: underline;">perceived</span> as an explicit instruction, or a suggestion? After all, this is just a backlink thing.<br />
</strong></p>
<p>From the conversation I can say with certainty say that not all NoFollow tags are valued the same. Search engines still take note of new URL&#8217;s that they find (NoFollow or not) but are perceived as not &#8216;<strong>giving weight</strong>&#8216; to NoFollow tags. In reality, it is more a difference between bantam, light, middle, and heavy. And certain sites who are NoFollowing their links can still fit in the 200lb category whether they like it or not&#8230;</p>
<img src="http://feeds.feedburner.com/~r/danraine/KPtR/~4/274278357" height="1" width="1"/>]]></content:encoded>
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		<feedburner:origLink>http://www.danraine.com/24/200lb-nofollow-backlinks/</feedburner:origLink></item>
		<item>
		<title>TubbyNerd Gets Botox</title>
		<link>http://feeds.feedburner.com/~r/danraine/KPtR/~3/274235173/</link>
		<comments>http://www.danraine.com/22/tubbynerd-gets-botox/#comments</comments>
		<pubDate>Sun, 20 Apr 2008 19:52:45 +0000</pubDate>
		<dc:creator>Dan Raine</dc:creator>
		
		<category><![CDATA[ed dale]]></category>

		<category><![CDATA[nez]]></category>

		<category><![CDATA[tubbynerd]]></category>

		<guid isPermaLink="false">http://www.danraine.com/?p=22</guid>
		<description><![CDATA[
Ed has had a great makeover thanks to Nez. Not sure if he was just trying to recapture his youth, or just  intimidated  my amazing site, but whichever it was, the result is great&#8230; Let this trackback/pingback be my christening of your site..
Head on over to http://www.TubbyNerd.com/
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.tubbynerd.com"><img class="aligncenter size-full wp-image-23" title="tubbynerd" src="http://www.danraine.com/wp-content/uploads/2008/04/tubbynerd.png" alt="tubbynerd.com"  /></a></p>
<p>Ed has had a great makeover thanks to <a href="http://www.gooey.com.au/"><strong>Nez</strong></a>. Not sure if he was just trying to recapture his youth, or just  intimidated  my amazing site, but whichever it was, the result is great&#8230; Let this trackback/pingback be my christening of your site..</p>
<p><span class="info"><strong><a href="http://tubbynerd.com/2008/04/19/thank-you-nez/">Head on over to http://www.TubbyNerd.com/</a></strong></span></p>
<img src="http://feeds.feedburner.com/~r/danraine/KPtR/~4/274235173" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Beechworth… A Different Kind Of Conference</title>
		<link>http://feeds.feedburner.com/~r/danraine/KPtR/~3/273248884/</link>
		<comments>http://www.danraine.com/21/beechworth-a-different-kind-of-conference/#comments</comments>
		<pubDate>Sat, 19 Apr 2008 00:57:04 +0000</pubDate>
		<dc:creator>Dan Raine</dc:creator>
		
		<category><![CDATA[Black Hat]]></category>

		<category><![CDATA[Conference]]></category>

		<category><![CDATA[SEO]]></category>

		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[Beechworth]]></category>

		<category><![CDATA[dan raine]]></category>

		<category><![CDATA[ed dale]]></category>

		<category><![CDATA[edge extreme]]></category>

		<category><![CDATA[immediate edge]]></category>

		<guid isPermaLink="false">http://www.danraine.com/?p=21</guid>
		<description><![CDATA[Well it is only a couple of days now until I fly to Melbourne to get ready for the Beechworth Conference and as usual I still have slides, diagrams, and naked pictures of Ed to prepare for the event. Now apologies in advance to all those attending&#8230; I don&#8217;t do the usual conference style of [...]]]></description>
			<content:encoded><![CDATA[<p>Well it is only a couple of days now until I fly to Melbourne to get ready for the Beechworth Conference and as usual I still have slides, diagrams, and naked pictures of Ed to prepare for the event. Now apologies in advance to all those attending&#8230; I don&#8217;t do the usual conference style of presenting. I am not sure if that is a good or a bad thing, but personally, I hate conferences.</p>
<p><strong>(not really selling it here am I)</strong></p>
<p>Ok, let me try and write that one a little better&#8230; I hate big conferences, pitch fests, and a thousand  people in a room all trying to hand out as many business &#8216;networking&#8217; cards as possible. Really I do.</p>
<p>But these are all the same reasons that I am really looking forward to Beechworth. A small event, a couple of dozen people and their partners, a chance to hand out cards (well you might as well), a bit of social, and a monster learning event!</p>
<p>Couple this with a few Vodka&#8217;s and Coke&#8217;s and we are going to have a craik. (and let&#8217;s not forget the Spa and the Beechworth Bakery)</p>
<p>Not only is this a chance for us to build a friendship in gold rush city and Ned Kelly land (<strong>Tourism Australia Ad to be placed here</strong>)&#8230; but&#8230;</p>
<p>We have some amazing stuff to teach over the three days, techniques that can literally make you millions this year, skills <strong>that other people will be teaching in two years time</strong>, so, thank you for attending, I am looking forward to meeting you all, and we are going to have an amazing couple of days&#8230;</p>
<p>Now back to my presenting&#8230; Well best not, I <strong>do</strong> want you to turn up after all.</p>
<img src="http://feeds.feedburner.com/~r/danraine/KPtR/~4/273248884" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Stephen Fry And The Gutenberg Press</title>
		<link>http://feeds.feedburner.com/~r/danraine/KPtR/~3/272354736/</link>
		<comments>http://www.danraine.com/19/stephen-fry-and-the-gutenberg-press/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 22:27:26 +0000</pubDate>
		<dc:creator>Dan Raine</dc:creator>
		
		<category><![CDATA[Marketing]]></category>

		<category><![CDATA[gutenberg press]]></category>

		<category><![CDATA[stephen fry]]></category>

		<guid isPermaLink="false">http://www.danraine.com/?p=19</guid>
		<description><![CDATA[Not directly marketing related but the history of the Gutenberg Press is truly fantastic. I watched a great program tonight with Stephen Fry, who apart from being a fantastic author, actor, comedian, and generally an uber fantastic guy, managed to convey just how revolutionary Gutenberg was, and how his risk taking, (or vision), changed the [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.danraine.com/wp-content/uploads/2008/04/lettere.png" alt="" title="Guttenberg E" width="157" height="166" class="alignright size-full wp-image-20" align="right" />Not directly marketing related but the history of the Gutenberg Press is truly fantastic. I watched a great program tonight with Stephen Fry, who apart from being a fantastic author, actor, comedian, and generally an uber fantastic guy, managed to convey just how revolutionary Gutenberg was, and how his risk taking, (or vision), changed the world as we know it.</p>
<p><strong>What got me though, was the attention to detail&#8230;</strong></p>
<p>Gutenberg produced eight variations of the letter &#8216;e&#8217; so that the text could be justified. Seriously, it is this attention to detail, and design that really stood out as an amazing feat. Nearly a years worth of work was required to produce the letters to set the press alone.</p>
<p>He was a perfectionist, and although one of our tenants is to &#8216;just get it out there&#8217;, you have to admire a man like Johannes Gutenberg for his self belief, fortitude, and drive to produce a machine or system that would revolutionise information forever.</p>
<img src="http://feeds.feedburner.com/~r/danraine/KPtR/~4/272354736" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Twitter To Be Supported By Ads?</title>
		<link>http://feeds.feedburner.com/~r/danraine/KPtR/~3/270686246/</link>
		<comments>http://www.danraine.com/16/twitter-to-be-supported-by-ads/#comments</comments>
		<pubDate>Tue, 15 Apr 2008 12:43:14 +0000</pubDate>
		<dc:creator>Dan Raine</dc:creator>
		
		<category><![CDATA[Web 2.0]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.danraine.com/?p=16</guid>
		<description><![CDATA[I always saw Twitter being a prime candidate for a buyout from one of the big four media mountains, but it looks like Twitter are seriously thinking about revenue generation in the form of advertising. To be honest I am not sure if this is a good or a bad thing.
They are just approaching their [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.danraine.com/wp-content/uploads/2008/04/twitterlogo.png" alt="" title="Twitter" width="250" height="100" class="alignright size-full wp-image-18" align="right" />I always saw Twitter being a prime candidate for a buyout from one of the big four media mountains, but it looks like Twitter are seriously thinking about revenue generation in the form of advertising. To be honest I am not sure if this is a good or a bad thing.</p>
<p>They are just approaching their critical mass stage where everyone seems to be talking about them, and I always judge how widespread a service is, when my circle of close &#8216;non-marketing&#8217; friends start talking about it and only in last couple of weeks has this happened, so bringing advertising into the mix at this stage is kind of a risky move.</p>
<p>On one hand, you don&#8217;t want to kill growth&#8230; but on the other, why not, new users will just accept it as part of the standard service. Will be interesting to see how this pans out.</p>
<img src="http://feeds.feedburner.com/~r/danraine/KPtR/~4/270686246" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>Automated Social Bookmarking</title>
		<link>http://feeds.feedburner.com/~r/danraine/KPtR/~3/265343842/</link>
		<comments>http://www.danraine.com/14/automated-social-bookmarking/#comments</comments>
		<pubDate>Mon, 07 Apr 2008 01:14:47 +0000</pubDate>
		<dc:creator>Dan Raine</dc:creator>
		
		<category><![CDATA[General]]></category>

		<category><![CDATA[immediate edge]]></category>

		<category><![CDATA[social bookmarking]]></category>

		<category><![CDATA[thirty day challenge]]></category>

		<guid isPermaLink="false">http://www.danraine.com/?p=14</guid>
		<description><![CDATA[The labs have spent months working on this and today we are proud to announce a first in Internet Marketing&#8230; Automated Peer-To-Peer Social Bookmarking&#8230; We all know how important social bookmarking can be, and we all know how time consuming it is to do. Ed and I are going to give you the tools to [...]]]></description>
			<content:encoded><![CDATA[<p>The labs have spent months working on this and today we are proud to announce a first in Internet Marketing&#8230; <strong>Automated Peer-To-Peer Social Bookmarking</strong>&#8230; We all know how important social bookmarking can be, and we all know how time consuming it is to do. Ed and I are going to give you the tools to take the pain out of bookmarking forever…</p>
<p><strong>This will change the way you work forever.</strong>.. But&#8230; I want to say right now… <span style="text-decoration: underline;">This is <strong>not</strong> a spam social bookmarking system</span>‘. This is a huge <strong>time-saver for legitimate users&#8230;</strong></p>
<p><a href="http://www.thirtydaychallenge.com/blog/208/only-at-the-thirty-day-challenge/"><strong>To Find Out More, Visit The Thirty Day Challenge</strong></a></p>
<p>Also, If you are an Edge Member then check out <strong><a href="http://www.immediateedge.com/members/?p=516">the latest post</a></strong> for details of the additional benefits you get as part of your membership&#8230;</p>
<img src="http://feeds.feedburner.com/~r/danraine/KPtR/~4/265343842" height="1" width="1"/>]]></content:encoded>
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	<copyright>(c) Copyright 2007 Wuranga Ltd. All Rights Reserved</copyright><media:credit role="author">Dan Raine</media:credit><media:rating>nonadult</media:rating></channel>
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